For Readers: Which day of the week is most popular to look for a quality free read?
For Writers: Which Days Are Best To Promote Your Free KDP Select Book?
An author enrolled in Amazon KDP select has 5 days out of 90 day period to list their book for free as a promotional tool to entice readers to read their book. Which day(s) are best to promote your Free KDP Select Book? Worst?
Well the analytics people at Digital Book Today took a look at this question that Amazon refuses to answer. They crunched the numbers for 28 weeks (196 days) from their popular sister site The Top 100 Best Free Kindle Books List which features predominately small and independent author titles that are free for a limited time. Titles listed meet the minimum guidelines of 13+ reviews and 4.0+ stars. This is a stronger list of proven reads than the Amazon Top Free list (in our opinion). It should be noted that The Top 100 Best Free Kindle Books List is presented like the front of a bookstore. The bestsellers without being broken down by genre. A great place to look to see what is available and maybe you will find a great read that is not in your normal genre which is a delight to any author. Some book buyers never venture any farther than the front of the store before they have their arms (or eReaders) full of books to enjoy.
Before we get to the actual graphs, lets talk about the data. Of course The Top 100 Best Free Kindle Books List is just a small sample of the total amount of traffic that is sent to Amazon by the many book web sites on the internet. Another site could easily have completely different results. Our data is based upon visits for this time 28 week period. The Top 100 Best Free Kindle Books List is updated daily.
A few last topics before we get to the data:
- This article is not about the pro’s and con’s of an author promoting their book for free. That topic has been covered extensively on other blogs.
- The data does not reflect the quality (in terms of ratings/# of reviews) or the number of free books that are free on given day. Sounds like another interesting topic. We have that data. Stay tuned for that blog post.
No fancy infographics. Just the standard Excel graphs.
Dates for Data: 2/26/2012 – 9/8/2012. 196 days. 28 Weeks.
We compared and ranked traffic on a Sunday – Saturday basis for each week. Lets look at an example.
In the example above Monday had the highest percentage of traffic in a day for the week. Friday had the least amount of traffic.
In the example below the results are entered into the table from the data above.
Now for the fun stats.
The table below has the info for each day for each of the 28 weeks in our sample. All totals indicate 28 occurrences for each day.
What does this tell us?
- Wednesday had the highest traffic (8 times out of 28 weeks).
- Saturday and Sunday tied (10 times each) for the least amount of traffic.
Want to see it all in graph format? Follow this link to see the graphs.