Digital Book Today encourages our authors to engage in a Platform Building and Marketing Campaign where Digital Book Today is just one part of a total solution to greatly increase the visibility and sales of your book(s). Minimally any product placement should be combined with a KDP Select free day (if enrolled) and/or other book/author sites.

“A marketing campaign is a daily endeavor and the road to success is laid one brick at a time. I’ve seen each effort I make on behalf of my books build on the last effort and gradually, in 6 months, I have made headway. My books started out in the 300,000 rankings. Now I stay above 20,000 and often above 10,000. Sales are steady and best of all, I just recently became agented! It’s simply a matter of consistently tending the fire.” ~ Author Barbara Sissel

Digital Book Today along with our partners support a marketing strategy called layering for indie book authors. Author Jeff Bennington describes this successful process. Find out more about this marketing strategy or get the completed details in his book The Indie Author’s Guide to the Universe. The following is a quote from his book. “When you buy an ad or join a promotion, remember that you’re not buying sales, you’re buying publicity, which is more about getting your name out there than selling books. If you market well and have a great book that is professionally edited, book sales may come later as a result of those efforts, buth they are never guaranteed. There are many factors that affect your book sales and it is NOT the job of the website owner or promoter to manage your cover art, book page, product description, and other marketing activities. That’s all on you.“

Sign up for our “Author Only” mailing list to be notified of promotions, advertising, and opportunities to highlight your books. Scroll down any page on Digital Book Today and in the right hand column is a sign up form.

Since December, the main driver of traffic to Digital Book Today is our Top 100 Best Free Kindle Books list which is updated daily. This post on Digital Book Today drives repeat and new customers on a daily basis.

Want to have your book or yourself featured? Search engines love to see links, unique contents, and traffic as a way of highlighting search results. Listed below are some ways to have Digital Book Today feature your book with a free or a paid product placement.

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1) Feature your book(s) for 28 days on Digital Book Today with a Book Display Ad.

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2) Feature your book or event with a 7 Day Header Ad on Digital Book Today.

• This promotion is on DBT (DigitalBookToday.com).
• Located in a high visibility area on the right hand side of our header title.
• Feature a book, promotion, or event. Click here to see our advertising details and layout.
• Updated 4/28/2012:   Weeks available starting on:  7/18  – all others sold out. Looking for other advertising options? Scroll down the page to options #11 and #12 to advertise on our popular Top 100 Best Free Kindle Books List.
• Ad is for 7 days.
• Our new ad layout (5/2/2012 – 7/24/2012), pricing, and details are  now available.
• Purchase a DBT 7 Day Header Ad.
• Register a DBT 7 Day Header Ad to be completed upon purchase of ad.

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Sign up for our “Author Only” mailing list to be notified of promotions, advertising, and opportunities to highlight your books. Scroll down any page on Digital Book Today and in the right hand column is a sign up form for authors or or follow this link to sign up for the author only mailing list.

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3) Get your book featured with our Social Media Buzz Package ($40/1 day).

The Social Media Buzz Package ($40/day) includes:

• Requires the book to have 10 reviews or more and an Amazon rating of 4.0 stars or higher.
• This promotion is on DigitalBookToday.com.
• Creation of a “Book Talk” post (click to see example) on your book and details on the Digital Book Today blog. We will include links to your social media and web site (these are “one way” links preferred by search engines). This blog post will not be deleted during the life of this site making it search engine friendly.
• The blog post and link will be added to our Facebook fan page.
• We will schedule 5 tweets during the day that will include your book title, author name, and star rating. We belong to a reader/writer group that will RT on our behalf. One of the tweets will be scheduled for the early morning of the next day which will allow you to RT a second day.
• We recommend scheduling to correspond around your KDP Select Giveaway date and as a component of your Writers’ Platform Building and Marketing Campaign.
• We highly recommend that you schedule a promotion with the members of our Social Media Buzz Circle, including World Literary Cafe.com and TheKindleBookReview.com. We call this a layered marketing approach–giving you maximum outreach.
• Another great resource is The Indie Authors Guide to the Universe by author Jeff Bennington.

This promotion requires your book to have 10 reviews or more and a rating of 4.0 stars or higher.

Available dates (updated 5/17/2012): May: 30th. June: 3, 11, 12, 15, 16, 18, 19, 20, 22, 23, 25, 27, 29 July: 1, 3, 6, 7, 9-13, 16-31

Click here to fill out The Social Media Buzz Package Form

4) Weekly Featured “Great Reads”.

This title comes from our days working in the retail book industry. Heavy book readers are always looking for “Great Reads”.

• This is a free promotion and most popular free option.
• Required: An Amazon rating of 4.0 stars or greater, a minimum of 15 reviews, and a price between $0.99 – $4.99.
• We are booking the week starting 6/20/2012 (updated 5/15/2012)
• This promotion is on DigitalBookToday.com.
• These books will be featured on Digital Book Today for 1 week (Wednesday – Wednesday) starting approximately at 2:00PM CST.
• Each book will be tweeted a minimum of 3 times.
• 8 total authors are featured each week.
• To make this more successful, it is expected that each author will retweet the other others books along with their own book.
• As part of the “pay it forward concept”, RT (retweeting) of Digital Book Today’s daily The Top 100 Best Free Kindle Books list. This drives the most traffic to our site on a daily basis where your book will be displayed for free for an entire week.
• Click here to register your book as a Weekly Featured Great Read.

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5) Guest Interview.

6) Guest Blog Post

Digital Book Today is always looking for additional content to share with our book reading fans and/or authors. Maybe you have written an article that would be interesting and applicable to our blog. The ideal post is of interest to our readers, but is not directed toward authors (ex: how to publish a book, creative outlining, etc).

• This is a free promotion.
• A few non-author examples. Can a Kindle Survive 6800 Minutes of Sauna Exposure?, How To Turn Your Closet Into A Book Nook, and Time Management.
• Here is an great example of an author talking about Beginners (authors) Using Twitter, but getting her book displayed in the post with search engine friendly links. Of course this article got posted on our Facebook page and was tweeted. We used this article because it was applicable to anybody selling a product or service and using Twitter.
• Have you written a post on a blog that book readers and/or authors might find interesting? Send us a link.
• We post two or three articles a week, if they meet our editorial needs.
• This promotion is on DigitalBookToday.com.

Click here to submit a blog post or article for possible publication on Digital Book Today.

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Sign up for our “Author Only” mailing list to be notified of promotions, advertising, and opportunities to highlight your books. Scroll down any page on Digital Book Today and in the right hand column is a sign up form for authors or follow this link to sign up for the author only mailing list.

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This section is for our popular Top 100 Best Free Kindle Books List.

When visiting our popular Top 100 Best Free Kindle Books that is updated daily, a 7 Day Sponsor Ad (option #10) will be displayed after the first 10 free books. In the right hand column you will see books that are being listed in a 28 Day Book Display Ad (option #11).

What is The Top 100 Best Free Books Page? What is Squidoo.com? Visit our Sample Ad, Info, and Traffic Page (remember this is also our workshop and testing page).

Our goal of this page is to provide customers easy access to the best rated and reviewed books that come up for free on a daily basis on Amazon. On a normal day there are over 2,000+ free titles on Amazon. The problem for the reader is that 80-90% of these books have 0, 1, or 2 reviews or less than a 4 star rating. Many customers become frustrated looking for the better free books and Amazon does not provide this sort of list.

People who download free books still purchase books. We sell books daily to people who click on a free book that takes them to Amazon. The big difference is that most book readers will read all the books they buy, but not all the free books.

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10) Top 100 List – 7 Day Sponsor Ad

• The rate to advertise is $60/per week.
• We are currently accepting advertising for this promotion.
• Feature a one (1) book or promotional event as a sponsor for seven (7) days on this popular site.
• The weekly ad begins on a Wednesday. Your ad will be included when we update by 10:00AM CST.
• A different customer base than on Digital Book Today.
• The popular Squidoo.com and their search engine drives traffic to this one page site.
• Visit The Top 100 Best Free Books page. The sponsorship ad is located after the first two groups of 5 books. A sample image is also listed below.
• Interested in finding out more about Squidoo and our page? Visit our Sample Ad and Info page (remember this our workshop and testing page).
• Purchase a Top 100 List – 7 Day Sponsor Ad or for further information.
• Register a Top 100 List – 7 Day Sponsor Ad to be completed upon purchase of ad.

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11) Top 100 List – 28 Day Display Ad

• The rate to advertise is $25/per month.
• Up to 24 books will be featured in the right hand column using a large book image and book title link to Amazon.
• A different customer base than on Digital Book Today.
• The popular Squidoo.com and their search engine drives traffic to this one page site.
• A link to your book will be listed under your book cover.
• Feature one or more books for a month or more.
• Visit The Top 100 Best Free Books page. The sponsorship ad is located in the right hand column.
• To feature your book it must have 10+ reviews and 4.0+ stars as a rating.
• Purchase a top 100 List – 28 Day Display Ad or for further information. 
• Register a Top 100 List – 28 Day Display Ad to be completed upon purchase of ad.

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12) The Top 100 Best Free Books List hosted on Squidoo.com

Our more established Squidoo sites (see the list) average as a group about 9,500 views per month. We have 11 pages dedicated to Kindles and books. Never been on www.Squidoo.com? It was the 73rd most visited site in November in the USA. It can be a very effective “silent seller” for the right product. All of our book/Kindle sites have links to Digital Book Today.

Since the end of the 2011 holiday sales season, our Top 100 Best Free Kindle Books list, hosted on Squidoo, has seen a huge surge in traffic. This is a ONE PAGE website with specific customer. Traffic in Jan 2012 – 2,300 visits. Feb 2012 – 4,136 visits with 19,000+ clicks on book links that took them to Amazon.  People who download free books still purchase books. The big difference is that most book readers will read all the books they buy, but not all the free books.

Generally, our minimum requirements for books to be included are 10+ reviews and a 4.0+ rating. This is due to the fact that on most days Amazon has over 2,000+ titles that are free. There are some days due to the volume of free books where we have to raise the minimun number of reviews to 15 or higher.

Info that should be submitted in your request:

• Book title and link to Amazon
• Author website address. twitter handle,  and/or Facebook page if not already included in your email signature line.
• We have made exceptions to our minimum guideline rule (ex: proceeds going to a charity event).

We reserve the right not to feature a title for any reason. No erotica will be accepted.

Either fill out our contact form below or contact us directly at AnthonyWessel@hotmail.com.

Minimum guidelines for listing free books are 10+ reviews and a rating of 4.0+ stars. Books that exceed these guidelines generally appear on our list that we choose from to create our Top 100 List.

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