By Gabe Habash of Publishers Weekly
If you missed PWxyz’s “trademark” quiz game, Phantom Book Covers (rounds one, two, and three), here’s how it works: we make the words from a book cover vanish, and you guess what that word-free cover is.
It’s simple. If you can get all 10 books below, you win an oversized stuffed animal, just like at the carnival.
We have panda, kangaroo, and lizard.
OK, we are just kidding about winning a stuffed animal.
Good luck in guessing the covers. Click on the “Read More” to see the rest of the covers.
Don’t forget to take The Independent Author Phantom Book Cover Challenge from Digital Book Today.
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Our interview is with Pam Brossman author of several books including Marketing for She Experts. Before we get to the interview a brief book description: If you want to lead in your industry then you want to be implementing the top marketing strategies that millionaires are using in their business right now to get results. Success leaves clues and I have included the clues and how to implement them within the pages of this book.
Interview with Pam Brossman
What was unique about the setting of the book and how did it enhance or take away from the story?
I wanted to be able to capture the successful strategies being used to catapult entrepreneurs from 6 figure businesses into highly leveraged million dollar entrepreneurs in a very short period of time.
I saw many marketing strategies being shared on Amazon, but I did not see a collection of strategies that were being used right now with today’s current technology and global opportunities. So I wanted to share with other entrepreneurs, successful marketing strategies being used by millionaires globally, that could be implemented right now to take entrepreneurs to the next level.
And that is how Marketing for She Experts was born.
What specific themes did the author emphasize throughout the novel? What do you think he or she is trying to get across to the reader?
The theme for this book is that Success leaves Clues! I wanted to share with the reader that they could fast track the results in their business by following the success of entrepreneurs who were implementing simple marketing strategies to get amazing results.
By sharing the who, what, why, where and how of each strategy the reader can easily understand why the strategy works, how easy it is to implement and which of the 8 strategies is perfect for their target market. Then follow the action steps to implement one or more into their business immediately to start seeing results. Read more »
We are highlighting three exciting new releases from our New Release Alert Page (click to see all the new releases). If you are looking for something new to read this is a great place to start.
Death of a Shrinking Violet: A Collection of Essays for Our Time by James Robinson, Jr. Death of a Shrinking Violet has nothing to do with death or the sadness associated with a shrinking violet. Written by award-winning essayist and satirist James Robinson, Jr., it celebrates all of the daily events and collective moments that we share; all of the things that we have in common as living, breathing members of the human race. As you read you’ll find yourself saying, “That’s happened to me,” or “that’s so funny!” But mostly, you’ll nod and say, “I know exactly what you mean.” Get ready to smile, laugh, and cry; Death of a Shrinking Violet is about you and me.
Honor Code (A Mystery Novella) by Cathy Perkins. With Honor Code, award-winning author Cathy Perkins delivers a mystery NOVELLA linked to her mystery novel, The Professor. In a small southern town where everyone knows each other’s business, veteran detective Larry Robbins must solve the disappearance of eighty-year-old widower George Beason. When evidence arises that Beason may have left town on his own, it would be easy for Robbins to close the case, but his gut instinct tells him more’s at stake. As he uncovers clues about Beason’s deceased wife and his estranged daughter, Robbins must untangle conflicting motives and hidden agendas to bring Beason home alive.
Love and Other Subjects by Kathleen Shoop. In Love and Other Subjects Carolyn Jenkins strives for two things—to be the greatest teacher ever and to find true love. She’s as skilled at both as an infant trying to eat with a fork. Carolyn’s suburban upbringing and genuine compassion for people who don’t fit effortlessly into society are no match for weapon-wielding, struggling students, drug-using colleagues, and a wicked principal. Meanwhile, her budding relationship with a mystery man is thwarted by his gaggle of eccentric sisters. Carolyn depends on her friends to get her through the hard times, but with poverty-stricken children at her feet and a wealthy man at her side, she must define who she is. The reality of life after college can be daunting, the road to full-fledged adulthood long and unscripted.
Other ways to be informed of great books:
From Patrick Coffee writing for Mediabistro.
6 SEO Content Tips You May Have Missed
Every PR pro has heard the news: The future of public relations is all about “brand journalism“, which is all about content, content, content. Of course, the quality of said content is paramount, because if readers don’t get your company/client’s message then the words themselves won’t be worth much in the end.
But search engine optimization also plays a big role in the art of content creation. If pages don’t show up near the top of relevant Google searches, then their value will be limited.
Now for a tiny bit of shameless self promotion: As Mediabistro employees, we recently had the opportunity to take one of our company’s courses on SEO best practices. We thought we were fairly familiar with SEO, but we learned a few techniques that go beyond the usual “include key words and phrases”, and we thought we’d share six tips that we would have missed otherwise.
Relational Linking: We used to feel like the big brands and names mentioned in our stories didn’t need any more hyperlinks or publicity, but links to extremely popular sites also help boost your own material’s SEO rankings. In short: If your story mentions Nike, Martha Stewart Living or McDonald’s, you might as well hyperlink to those companies’ pages or social media profiles. At the same time, this practice is only appropriate in context–Google’s algorithms are designed to punish pages stuffed with big-name hyperlinks and keywords that have no relevance to the content in question.
Alt tags: In order to make absolutely sure that search engines know what your content is all about, every image on your pages should have both a title and an alt tag. The title should provide basic information about the image while the alt tag elaborates on the purpose of the pic or links it more directly to the story in question. If you’re using a content management system like WordPress, you should have the option to add both to every image. Read more »