Why Would An Author Give A Book Away For Free?

Readers have asked why would an author give an eBook away for free? Here are some reasons from a marketing viewpoint.

More readers which generate more reviews on Amazon.
Free downloads count as “sales” on Amazon.
Now the book is on top of the bestseller list.

A case study I noticed today when doing a search for bestselling books priced between $5.00 – $9.99. The number one book for this search result is The Secret Holocaust Diaries. The Kindle price is $8.59 with a rating of 4.7 stars by 90 customer reviews. From a marketing standpoint look what is has going for it:

Great customer reviews.
A price where everybody makes money.
It is on top of a bestseller list.

What is so special about this book? It was FREE for 6 days in the middle of April. We featured the title on Digital Book Today and The Best of Amazon’s Daily Free eBooks. This is the book that I am currently reading for free.

I truly believe I have saved money with my Kindle since I only occasionally have to buy books.

Here is a link to my search. At the time of this search, all 12 books listed were FREE at some point during the past 6 weeks.

Why Would An Author Give A Book Away For Free?

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